Photo Courtesy of Fire At Will Photography
A behind the scenes view
By: Lori George
I volunteered to work at a well-known Christian artist’s merchandise table two years ago. I had moved to California a mere four weeks prior and viewed volunteering at this event as a unique way for me to meet and network with others. The tour was a rather large one, each gig lasting up to a solid three hours with all the performers combined doing 10-20 minutes worth of material.
The artist I volunteered for not only had their spouse with them on tour, but also their children and their in-laws. After the show, the artist interacted with the long line of fans/supporters at their meet and greet table. Myself and a very small amount of others knew how exhausted this artist truly was. Despite the exhaustion the artist gave out a countless number of autographs, handshakes, hugs, and photos. Much later, after the artist was done for the night, a few more people came up to see the artist. One of them surprised me by making some negative remarks about the artist not staying around long enough to meet with people.
Since that experience and my recent involvement with RYFO, I’ve found myself wondering why these fans were so negative towards this artist. Were they expecting the artist to stay around and meet people all night long? Through RYFO, I was introduced to the idea of being a Different Brand of Fan, one who takes a sincere and genuine interest in the artist as a human being, not just as an artist. A Rebranded Fan looks for ways to love and serve an artist, and cares very little about what they get out of the interaction. It’s all about being an authentic source of encouragement, and pointing the artist towards the love that Christ has for them. Interested in learning more about being a Rebranded Fan?
Watch and share this promo video: A Different Brand of Fan.